Christen C., the visionary behind the Plum Effect, launched her brand in 2022 after being inspired by an educator's podcast. With years of experience in the parapalia business alongside her aunt Christen combined her business acumen with a passion for fashion to create brand that celebrates the empowerment of stylish women. addition to her entrepreneurial pursuits, Christen is a dedicated educator who loves to inspire others. The Plum Effect reflects her commitment promoting confidence and individuality in women through elegant accessories.